About
Why We Built Action Potential
We believe everyone deserves access to science-backed supplements that actually work. No hype, no fillers, just results.
Our Core Values
We are passionately dedicated to improving the lives of people everywhere by supporting better brain health with our wellness products.
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Quality
Product components are selected to meet our high standards.
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Value
Our Neuronutrients are affordable for most people.
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Effect
Supplements deliver results that are noticeable and measurable.
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The Problem We Saw
The supplement industry is flooded with products making bold claims without the research to back them up. We saw an opportunity to do things differently, starting with the science and working backward to create formulas that are transparent, effective, and rigorously tested.
Our Approach
Every ingredient in our products is selected based on peer-reviewed clinical research. We use evidence-based dosages, high-quality sourcing, and transparent labeling so you always know exactly what you're putting in your body.
Our Mission
To empower people to optimize their cognitive health with supplements grounded in real science. We're committed to advancing what's possible for the human brain, one formula at a time.
Build Your Brain
The creation of Action Potential Supplements was conceived in 2018 by two medical neuroscientists who were brought together by a pioneering medical entrepreneur. Together, we have more than 50 combined years of extensive experience in creating systems of care for patients with neurological problems such as dementia, addictive disease, traumatic brain injury, and multiple sclerosis.
It saddened us that many people did not have access to good care because of high cost. We also found that medicines did not always deliver as promised, and all too often this was because of an underlying nutritional deficiency. To address this unmet need, we developed Action Potential Supplements to support overall brain wellness. We wanted to make our products affordable so that our customers could easily integrate them into their daily regimens for holistic wellness. Whether you have an identifiable deficiency, feel fatigued, or are experiencing burnout, our supplements provide the neuronutrients your brain needs to function optimally.